The wine industry alone produces over 40 million bottles annually. What if you could reduce the weight of a wine shipment by 50% and the footprint of the shipment by 70%, while eliminating breakage by 100%? You would reduce shipping costs by at least half. What if you didn’t even have to pay for the bottles and labels and printing? How well could you manage your production if you could see, in real-time, how much of your wine is being consumed per hour anywhere it is sold? What if you can send a promotion to a restaurant patron at the very moment that they taste your wine for the first time? Hermet can deliver all of this.
When considering the truly game-changing benefits the Hermet system provides to restaurants the decision to switch to Hermet packaging becomes obvious. Packaging with Hermet practically ensures that a restaurant that sells wine by the glass would feature your wine, exclusive of the inventory control and sustainability benefits.
Hermet’s Softshell app allows customers to set auto-reordering based on inventory levels and rate of consumption, with the prediction algorithm only improving with time. Studies show auto-ordering improves brand loyalty by up to 60%. This is relevant to off-trade as well as on-trade. In fact, regarding off-trade sales, Hermet redefines the bag in box category. The Hermet can literally be a work of art. We plan on working with artists to create and sell limited edition shells. Producers are also free to create masterpiece shells, which now becomes feasible if it is not thrown out when empty. Users will collect them and display them in their homes like a vase or painting.
Instead of receiving a plastic bag filled with wine, customers receive a fully reusable and microplastics-free steel tank. This steel tank just happens to be 20 microns thin. These Razortanks are saved until they fill one of the self-addressed cardboard boxes they came in and simply mailed back. As one can imagine, this can turbo charge DTC wine sales.