1 – Our children: Happy, healthy and living in a clean environment

2 – The ocean and other large bodies of water; and all the critters living in them and off of them

3 – Breathing: Especially air with the right mix of gases

4 – Quality food and drink; crafted with love and artistry, more often than not by “the little guy”

5 – Design & Engineering: The torturous ecstasy of inventing something useful. Making it beautiful even though its hard and you really don’t need to.

6 – Steampunk machines

1 – War

2 – Single-use packaging. Even glass only has a 30% global recycle rate. And its kind of a nightmare shipping those empty bottles around

3 – Plastic: Yes, we know it is often unavoidable for certain things. But we still hate what it does to the planet and to our bodies. It certainly shouldn’t be used to hold food.

3.1 – Microplastics and nanoplastics

3.2 – Greenwashing: Some call it exaggerating, we call it a grift. Despite all the marketing and labels and colored bins, that 9% recycle rate speaks for itself

4 – Excuses: We are accountable for everything. We’re not waiting for anyone to fix our problems, even if we didn’t create them. Every problem has a solution, just pack enough tenacity and creativity and get moving

5 – Clowns. Not the figurative kind. Actual clowns. They creep us out

We are reimagining the beverage supply chain. Reuse/refill is the only truly sustainable solution. But the existing centralized packaging supply chain model doesn’t play well with reuse. So we are doing things differently. We are decentralizing the supply chain. We are moving bottling and labeling to the last mile, even to the point of consumption. And making it really easy, cheap and profitable to do so.  

If the bottles are reusable and you’re not shipping them back and forth, then you can invest a lot more in them. You can make them a work of art. You can make them hermetically sealed even during use, so the contents last five or ten times longer. As if you never opened the bottle. You can make them smart with sensors and IoT. Imagine your bottle telling you every time someone pours it, and how much was poured, and even how many calories and miligrams of every ingredient you just poured. Or telling you that it is too hot, or that you only have three days until its contents spoil. Or reordering your inventory for you.  

But how does the beverage get to the bottle? Not in plastic and not in glass. We developed flexible packaging made of food grade stainless steel. It doesn’t break,it doesn’t leach, has a 95% recycle rate and folds as flat as paper when its empty. And it can be reused dozens of times before recycling. 

We are building the foundation of the second-generation supply chain. A truly green supply chain. A new way of doing things that reduces emissions upwards of 95% vs. legacy systems and virtually eliminates food waste. We understand there are many stakeholders in the supply chain with their own needs and pain points. And they may not be as passionate about sustainability as we are. So we built in tons of features and benefits for each stakeholder, and made it really easy to plug in Hermet, and switch to reuse/refill, anywhere along the supply chain.  

The green supply chain is here, and the end of single-use is near